Monday, October 13, 2008

Keeping the door open

How do you form new relationships with people, especially in business?

It can be really awkward.

I heard today about one man's unique way to 'get in' with new clients - he would send the potential client a single shoe in the mail, and then follow it up with a call saying he 'just trying to get a foot in the door'.

Clever. And weird. I kinda like it - was half tempted to stop in at Vinnie's today and stock up on shoes.

When you're trying to break the ice with new clients etc. what do you find effective to arrest their attention?

No comments: